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Music, Music Videos

Baba Brinkman’s Rap Guides

Breaking down the intricasies of Evolution, Human nature and Business, this Canadian rapper is <insert rap joke about taking someone to school>

Tactic: Deftly written and performed hip hop songs
Topics: Science, Evolution
Brief: Unapologetic and witty, Baba Brinkman takes topics that would usually bore and turns them into thought-provoking rhymes set to infectious beats. The music videos ad another layer of sense-making as they combine live-action performance with motion graphic visual aids ranging from statistical charts to doodles in a notebook.

Below are a few of our favorite:

Baba’s website
Rap Guide to Evolution site



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Recommended Reading

Yeah, yeah, we know. Nobody reads anymore right? But for what it's worth, these are some books that lent some valuable insight into making sense, why we have such a hard time at it, and how we can overcome the easy decent towards stupidity.

The Visual Miscellaneum: A Colorful Guide to the World's Most Consequential Trivia by David McCandless

Resonate by Nancy Duarte

True Enough by Farhad Manjoo

A Whole New Mind by Dan Pink

Back of the Napkin by Dan Roam

The Watchman's Rattle by Rebecca D. Costa

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