Breaking down the intricasies of Evolution, Human nature and Business, this Canadian rapper is <insert rap joke about taking someone to school>
Tactic: Deftly written and performed hip hop songs
Topics: Science, Evolution
Brief: Unapologetic and witty, Baba Brinkman takes topics that would usually bore and turns them into thought-provoking rhymes set to infectious beats. The music videos ad another layer of sense-making as they combine live-action performance with motion graphic visual aids ranging from statistical charts to doodles in a notebook.
Below are a few of our favorite: